Our Story
A Refined Expression of Sarawak
CHELUM Sarawak Chocolate is a premium chocolate brand under Roti Lazeez Enterprise, thoughtfully crafted to reflect the richness, heritage and distinctive flavors of Sarawak. Each creation is an invitation to experience Sarawak through refined chocolate craftsmanship.
A Journey of Craft and Evolution
Established in 2011, Roti Lazeez Enterprise began as a home-based artisanal bakery. Guided by a passion for quality and innovation, the company evolved in 2018 into chocolate production, focusing on chocolates infused with Sarawak`s indigenous ingredients.
In 2020, the brand was reborn as CHELUM Sarawak Chocolate, representing a more defined and elevated Sarawak identity. On 1 June 2022, CHELUM proudly opened its boutique and small-scale production space at Kubah Ria Kompleks, Petra Jaya, Sarawak.
Luxury Rooted in Local Heritage
At CHELUM, luxury is defined by authenticity. We use Sarawak-grown cocoa beans and carefully selected local ingredients to create chocolate that honors tradition while embracing contemporary elegance. Each product is inspired by the land, culture, and flavors unique to Sarawak.
The CHELUM Distinction
- Crafted using locally sourced Sarawak cocoa beans
- Infused with heritage ingredients and indigenous flavors
- A premium chocolate experience exclusive to Sarawak
- Ideal as a luxury gift and cultural souvenir
- CHELUM is not mass-produced — it is thoughtfully curated
Our Achievement
